Sustainability scales


Commissioned by


Time frame

July - October 2006


Acting sustainably is a complex process for a global concern. Visitors to the BASF Visitor Center experience this complexity in a simple manner. Three pans of three-armed scales represent the dimensions of acting ecologically, economically and socially responsibly. Experimenting with different weights demonstrates how difficult it is to balance out the scales.


Idea, conception, exhibit design, detailed proposals, exhibit texts and graphics, quality assurance during realization.

Related projects

BASF Visitor Center

Exhibits and attractions

Interactive periodic table of the elements
Look to the future
Interactive media table
Interactive Virtual Car
Interactive cube
Virtual haircut
Virtual tour of BASF manufacturing operations
Oxyhydrogen rocket
The perfect steak
Scent organ
Visitor dialog
Virtual car race
Interactive map of the world